7 Common SEO Mistakes Fixed by the Best SEO Company in Mumbai – Aarav Infotech

In the current world where development of websites is widespread, the application of SEO (Search Engine Optimization) is vital to organizations that want to improve their visibility on the internet and attract traffic naturally. Nevertheless, this aspect remains crucial as many companies get trapped into typical obstacles that can stall their progress within SEO concept. It is crucial for a business person to know these mistakes and the ways to correct them when running any business. There is an expert SEO Company in Mumbai called Aarav Infotech India Pvt Ltd. which aims at identifying and correcting these mistakes that are detrimental to the progress of your business online.

Introduction of SEO

SEO entails enhancing the visibility of your site on any search engines with the help of SERPs. This involves several processes such as SEO research on which keywords to use, website optimization, article writing and link baiting with the intent of attracting more visitors to the site naturally. There are many effective tips that can easily help to increase the ranking of your site and make it more popular, credible and profitable.

In These Ways, It is Clear That Correct Application of SEO does Make a Difference for Business

This simply means that SEO is your online shop front. It increases the chances of the event or brand being seen, especially by prospective customers who are likely to be in the market for the product or services that your business offers. They take people to high ranking on search engines such as Google and hence you gain traffic to your site. This results into the increased brand recognition and hence, enhanced brand image. SEO also offers the advantage of giving the marketing department or other teams an insight into the purchasing patterns of customers to enable it to meet their demands. Last but not least, SEO efforts if well managed, could prove to have a positive impact on sales and returns on investment. Followings are some of the benefits for businesses:

Raised Organic Traffic: The need for advertising is brought down since higher ranking on search engine provides more organic traffic from potential customers.

Improved Brand Visibility: The maintaining of consistent top rankings in the search engine results help you to gain credibility in the market.

Increased User Experience: It’s usually a process of optimizing that entails making some changes on web pages that are likely to improve user satisfaction.

Higher Conversion Rates: The traffic attracted by ads can be trusted to be target and thus more prone to make purchases.

Cost-effective Marketing: On the other hand, with proper optimization, long-term gains can outweigh the costs of initial investment for SEO and surpass traditional advertising costs significantly.

Long-term Results: However, organic traffic is different – it is long-term as opposed to paid ads, which can be applied continually.

Common SEO Mistakes that Most of the Companies doesn’t Aware of but Fix by The Best SEO Company in Mumbai

There are some common mistakes exist which are usually done in SEO, and it’s strange that most of the companies are lacking behind to know this serious issue. As there is every aspect of SEO is crucial, it’s better to know all the drawbacks of SEO to raise rank of your organisation in search engines and it is fortunate to say that there exists some of the best SEO company in Mumbai who aware of this issue and solve them. Among these Aarav Infotech India Pvt Ltd other-most.

1. Avoiding Keyword Research

Keywords lie at the core of any effective SEO strategy. When it comes to choosing the right audience and adjusting the website content properly, keyword research is crucial. Several companies either do not conduct keyword research at all or else use trial and error method.

Fix by Aarav Infotech

The strategies also include keyword research in order to determine the most appropriate keywords and key phrases for your business. The tools and methods employed for detailed analysis include search intent, competition, search volume and keyword difficulty. This makes sure that your website is fully optimized for the terms you want your target group to look at.

2. Keyword Stuffing

Keyword stuffing can be described as the act of using as many keywords in a page as possible in order to alter search engine outcomes. This unorthodox approach not only hampers overall usability but also results in penalties from the search engines.

Fix by Aarav Infotech

Aarav Infotech does not overemphasize the importance of keywords but makes proper use them. They ensure that they conduct proper keyword research so that they can understand which keywords to use and how best to include them in the content. This involves writing content that is interesting to the users while at the same time making it easy for search engines to crawl through the content.

3. Ignoring Mobile Optimization

An important factor is that the majority of users visit websites with the help of mobile devices, so a mobile version is necessary. Failing to optimize for mobile can result in decreased usability and lower visibility on mobile search results.

Fix by Aarav Infotech

Mobile compatibility and responsiveness stands out as another strength of Aarav Infotech. Some of them include the adaptive design, mobile friendly content and fast page loading to ease mobile usage. This helps to optimize the website for all devices, which leads to better SEO rating.

4. Creating Low-Quality Content

This is because it is the primary aspect of SEO that determines the success of the strategies implemented. Poor-quality content creation can be defined as content that does not offer any value, is not unique and does not have any relation to the site topic, and this can discourage users and decrease the site’s reliability.

Fix by Aarav Infotech

It is important for Aarav Infotech India Pvt Ltd to focus on having informative, engaging, and well-crafted content. We also hire qualified content writers who develop content that generates interest in the targeted audience. So it works on the basis of user intent and furnish useful information to make your site more user-friendly as well as enhance its ranking.

5. Lacking in On-Page SEO

On-page SEO is a technique of optimizing specific web page elements, including the titles, meta tags descriptions, headings, and image alt tags. Neglecting these variables is disadvantageous for your search engine rankings or positions.

Fix by Aarav Infotech

Our specialists pay close attention to your website’s layout as they consider every single detail on the page. They also guarantee that your title tags and meta descriptions correspond with the content of your site and contain the right key phrases. It also means that we fine-tune and make changes to header tags and image alt text to improve usability and crawling by search engines.

6. Neglecting Technical SEO

Technical SEO encompasses coding, linking, and site structure optimization aimed at enhancing the site’s access and readability by the search engines. Components like slow device speed, broken links, and poor interior structure can harm your SEO approach.

Fix by Aarav Infotech

Aarav Infotech also offers technical audits where the organization evaluates any problems and addresses them. They improve the overall performance of the site, repair links, and check site structure. By making some changes to the technical structure of the site, Aarav Infotech optimizes its ability to be crawled and indexed to boost the rank.

7. Ineffective Link Building

Links are crucial for SEO, but if these links are of low quality or if the website owner has included too many low-end links, it proves to be counterproductive. If link building is not done properly, then the website can actually suffer penalties as well as lose its authority.

Fix by Aarav Infotech

Link building at Aarav Infotech is less driven by the number of links as it is by the quality of the links acquired. They build relationships with similarly reputable websites and devise excellent content that would generate links on its own. Not only does this procedure help to enhance the ranking of your site but also allows for following all the rules and requirements of search engines.

Case Studies of Aarav Infotech India Pvt Ltd.

Case Study 1: Enhancing Mobile Optimization for a Industrial Product Based Client

Client: Sealmax

Issue: High bounce rates and low mobile traffic

Solution: Aarav Infotech implemented a responsive design, optimized mobile loading speeds, and improved mobile navigation.

Result:

• Bounce rate decreased by 35%
• Mobile traffic increased by 50%
• Conversion rate improved by 20%

Table: Mobile Traffic Growth

Month	Mobile Traffic	Bounce Rate
January	5,000	70%
February	6,500	60%
March	7,500	55%
April	9,000	45%
May	10,000	35%

 

Case Study 2: Content Quality Improvement for a Service Provider Client

Client: Diagnostic Technologies India Pvt. Ltd.

Issue: Low engagement and high bounce rates

Solution: Aarav Infotech revamped the content strategy, focusing on high-quality, engaging, and informative content tailored to the target audience.

Result:

• Page views increased by 40%
• Average session duration improved by 25%
• Bounce rate decreased by 30%

Table: Content Performance Metrics

Month	Page Views	Avg. Session Duration	Bounce Rate
January	20,000	1:30	60%
February	24,000	1:45	55%
March	28,000	2:00	50%
April	30,000	2:15	45%
May	35,000	2:30	40%

 

Case Study 3: Technical SEO Enhancement for a Healthcare Website

Client: Abhinav Healthcare

Issue: Slow loading times and poor site architecture

Solution: Aarav Infotech conducted a technical audit, optimized site speed, and restructured the site architecture.

Result:

• Site speed improved by 50%
• Organic traffic increased by 30%
• Crawl errors reduced to zero

Graph: Site Speed Improvement

Month	Page Load Time (s)
January	5.0
February	4.5
March	3.8
April	3.2
May	2.5

 

Conclusion

It is an ever-constant process that needs sustained attention and focus, as well as specialized knowledge. If you want your website to rank highly, it is crucial not just to avoid these SEO mistakes but also to seize the right approaches. Aarav Infotech, the best SEO company in Mumbai, offers tailored solutions to address these challenges, ensuring your business thrives in the competitive online landscape.